Media TrainingMedia Training

We offer half-day or full-day seminars teaching your organization about media relations. After thoroughly researching your organization, Sound Strategy Communications can offer up three interactive sessions:

1. Reactive Media Relations (when they approach you)
2. Proactive Media Relations (when you approach them)
3. Interactive Media Relations (where you get involved; practicing simulated on-camera interviews)

How does it work?

We bring our presentation to your office or another venue. We teach you how to communicate confidently with the media, present your material and tell your story in an engaging, compelling manner. We show you how to handle contentious issues, how to make your nerves work for you and explain your rights and responsibilities as a spokesperson. Prior to our presentations, clients have told us their dealings with the media were often filled with fear, mistrust and apprehension. Afterward, they felt confident, well-prepared and actually looked forward to building a better relationship with the media.