Sound Strategy Communications Ltd. works with an impressive network of associates and related professional services. The company is owned and operated by managing partners
Lisa Saunders and Rob Wozny. Click on their names below to read their biographies.
Lisa Saunders is a communications specialist with over 15 years experience working as a broadcaster, journalist, creative writer and publicist. At heart, she loves to find out the quirks about people, discover the passions that motivate them, and share those qualities for others to enjoy.
As an award-winning journalist, the Portage la Prairie native’s work has been recognized with the Canadian Association of Broadcasters’ Gold Ribbon Award, Manitoba Motion Picture Industry Association’s (MMIPA) Blizzard Award and the Eric Wells Excellence in Journalism Award. She has worked as a news anchor, reporter and video journalist for CTV News, Global News, Citytv, A-Channel, MuchMusic, and Bravo! She has also written for the Winnipeg Free Press and covered news and weather for major market radio stations like CJOB 680 AM and CJKR 97.5 FM.
Having worked in major Canadian markets such as Toronto and Calgary for several years, Lisa has established connections from coast to coast; her contact base is enormous. She is especially connected within the arts industry and has worked as a recording artist, voice talent and creative writer. Keeping an inside track is important to Lisa, which is why she is a member of community organizations like the Society of Composers, Authors and Music Publishers (SOCAN), and Manitoba Music. She lives and breathes to create.
As a publicist, Lisa has represented independent film and music companies, and has a strong educational background in media relations. She believes in “kicking it old school,” having graduated with honours from Red River College’s journalism, public relations and advertising program.
Rob Wozny is communications specialist with more than 10 years of award-winning journalism experience he now uses to help others create effective partnerships with the media. His work in journalism has been recognized by the Canadian Association of Broadcasters, International Association of Fire Fighters Media Awards, and the Manitoba Motion Picture Industry Association (MMPIA). He has worked as a video-journalist, reporter, producer, and news anchor in organizations including CTV News, Global News, and CJOB News (Winnipeg).
Today, Rob is communications professional who has created, implemented, monitored, and measured a number of comprehensive communication strategies that include working closely with the media. Having worked in corporate and not-for-profit organizations in senior communications and marketing positions in the past, Rob maximizes his experience to achieve objectives by leveraging creative solutions with minimal resources. Additionally, Rob's experience includes representing high profile organizations in the capacity of a spokesperson. As a result, he truly understands what it is like to be on both sides of the microphone as a spokesman and television journalist.
Rob has a degree in communications from the University of Winnipeg. In addition, he has a diploma in public relations from the University of Winnipeg's Division of Continuing Education and has also completed its Certificate in Management program.
Proud of his alma mater, Rob is also a media and public relations instructor at the University of Winnipeg (U of W). He has been teaching at the U of W for the past four years.