Lisa Saunders launched Sound Strategy Communications in 2006 after an award-winning career in broadcast journalism. Her storytelling has been recognized by the Canadian Association of Broadcasters’ Gold Ribbon Award, Manitoba Motion Picture Industry Association’s Blizzard Award and the Eric Wells Excellence in Journalism Award.
Over the years, Lisa has conceptualized and produced video and film content for clients across Canada, worked with organizations across various sectors to develop engaging content series, served as a creative content strategist, and provided valuable counsel to leaders wanting another strategic communications and content perspective.
When she’s not working, Lisa can be found crafting her creativity into songs (she’s a musician with Winnipeg/UK band, Ashes and Dreams), volunteering with her children’s schools, and exploring the bounty of Manitoba’s lakes and parks.
As an award-winning storyteller, Rob Wozny has served in some of the most senior communications and content roles in Manitoba to lead with advanced storytelling initiatives and contemporary communications. As an experienced business and corporate storyteller, along with a decade’s worth of senior editorial positions and coveted lead on-air roles in broadcast journalism, leaders and business owners have benefited from Rob’s proven and trusted extensive background in content and communications.
To learn more about Rob, visit and connect via LinkedIn.
Committed to professional development, Rob recently earned his Strategic Communications Management Professional (SCMP) designation from the Global Communication Certification Council (GCCC). Rob holds a degree in Rhetoric, Writing & Communications, along with a diploma in public relations, and certificate in management (CIM) from the University of Winnipeg.
Outside of work, Rob spends the majority of his time with his family, getting outdoors and traveling whenever possible. Summers are spent at the lake fishing, mountain biking, and hiking. He also volunteers on a number of boards, including serving as a Senior Advisor for the Manitoba Chapter of the International Association of Business Communicators (IABC).
Sound Strategy principles, Lisa Saunders and Rob Wozny, have established a robust network of content creators and business communicators in Manitoba. Furthermore, having lived and worked in major markets across the country, maintaining connections with senior leaders in content and communications, Lisa and Rob, along with their extended team, consistently mobilize efficiently and effectively to support their clients.