Co-Founder and Managing Partner
Lisa Saunders launched Sound Strategy Communications in 2006 after an award-winning career in broadcast journalism. Her storytelling has been recognized by the Canadian Association of Broadcasters’ Gold Ribbon Award, Manitoba Motion Picture Industry Association’s Blizzard Award and the Eric Wells Excellence in Journalism Award. Over the years, Lisa has conceptualized and produced.... READ Lisa's full biography.
Co-Founder
As an experienced business communicator and storyteller, including published author, Rob Wozny has served in some of the most senior communications, content, and editorial roles, ranging from vice president (communications & content) / lead spokesperson for a major league sports and entertainment company (True North Sports and Entertainment. Winnipeg Jets, Canada Life Centre) to senior lead news anchor / supervising producer in leading Canadian newsrooms (CTV News, Global News). Rob's storytelling has been.... READ Rob's full biography.
Communications & Content Specialist
Through proven digital marketing strategy, Kelsey McHolm has leveraged her savvy social media and website admin skills to serve the many businesses and organizations Sound Strategy works with everyday. A social media maven and a catalyst for creative content, Kelsey has spent the last five-plus years building her career within Manitoba and Ontario, earning her Communications B.A, Professional Writing B.A, and minored in Marketing at York University.
Communications & Business Engagement Specialist
As Sound Strategy’s Communications and Business Engagement Specialist, Christian Konu has harnessed his entrepreneurial spirit and background to leverage creative solutions for the benefit of our clients. Christian is a natural connector and loves building relationships that drive collaboration and growth, anchored in business communications and storytelling. In addition to building his own growing business ventures, Christian thrives at growing a company's reach, all while working toward his marketing and communications degree as a 4th-year university student at the University of Winnipeg.
Digital Content Specialist
James Rinn is at his best when he’s behind a camera—any camera. Whether a broadcast ENG camera or a DSLR camera, James has captured remarkable content for broadcast networks and clients from across North America for the past 30 years.
Specializing in video storytelling— and our certified drone operator — James has produced content from just about every location possible, from major live concerts and massive corporate events, taking him everywhere from deep down into mineral mines to all the way up into the sky in helicopters. When it comes to producing outstanding video content with James and the Sound Strategy team—sky’s the limit!
Digital Content Specialist
If you’ve been to any major sporting event in Winnipeg, chances are you’ve already seen Jonathan Kozub in action, serving as the primary photographer for True North Sports and Entertainment. When he’s not busy capturing captivating content on the ice, Jonathan works with the Sound Strategy team, complementing our efforts to produce digital content for our clients.
Jonathan has been shooting professionally for over 20+ years for a variety of organizations, and is a “go-to” photographer for the world renowned Getty Images where his editorial photos have gained international exposure in high-profile publications and on popular media platforms worldwide.
Website Specialist
Brian Rougeau excels in creating effective websites for Sound Strategy clients that strike a balance between aesthetics and functionality. By incorporating useful features aligned with client goals, he ensures a positive end-user experience. Brian also prioritizes client usability, making content updates and additions hassle-free. With his expertise, your online presence will embody your unique vision, engaging visitors with compelling visual narratives and user-friendly design. Brian has been specializing in WordPress web design and development since 2016 where he draws upon his 25 years of experience as a film and video storyteller to inform his web creation process.
In addition to the core team, Sound Strategy principles, Lisa Saunders and Rob Wozny, have established a robust network of content creators and business communicators in Manitoba. Furthermore, having lived and worked in major markets across the country, maintaining connections with senior leaders in content and communications, they can consistently mobilize additonal team members efficiently and effectively to support their clients.
